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Archive for November, 2015
Today we learned that Road & Travel Magazine (RTM) has selected the 2016 Optima for its 20th annual International Car of the Year award. This is the second time in four years that that RTM has chosen Optima for the coveted honor. It first won the award in 2013. ICOTY judges honored the Cadenza and K900 sedans in 2014 and 2015, respectively; making this the fourth win in a row for the KIA brand.
RTM also chose the 2016 as the International SUV of the Year. Michael Sprague, COO of KMA, commented on the awards: “To win the prestigious ICOTY award four years in a row, with two models winning their categories this year, is a clear indication that our products continue to offer a world-class balance of design, amenities, craftsmanship, safety and value for today’s savvy consumers.”
Although we've written a lot about the 2016 Kia Optima already and all the exciting styling changes, there's more to this new sedan than it's evolutionary redesign. Kia has gone at great lengths to nudge the boundaries of everything we love about this midsize, and it's results are larger than life.
The new Optima boasts a more rigid body structure and increased dimensions, improving trunk space and interior volume. You'll also find a whole lot more unscale materials here–with the addition of new fabrics on some of the higher trims. For power, the familiar turbocharged engine has been rebuilt with exciting low end torque, and up to 39 mpg on the highway.
Learn more about the Optima in the first drive report below.
To meet the 2016 new Kia models arriving at our Hackettstown, NJ dealership, browse our inventory online for an overview of each car and its features. Then you can drop by and take one for a test drive.